# Maloca Berlin

> **Maloca Berlin** — Brazilian Events Agency & Holding Ecosystem in Berlin. Where peripheral culture meets Berlin's underground. A cultural ecosystem connecting Brazilian music, food, art, community and immigrant voices with Berlin's creative energy.

## Identity

Maloca Berlin is a **Brazilian events agency & holding ecosystem** based in Berlin, inspired by the traditional communal houses (malocas) of Indigenous Amazonian peoples — spaces of gathering, ritual, exchange and collective creation.

**Not just a party promoter.** Maloca is simultaneously:
- Events Agency & Holding ecosystem
- Event production & cultural programming
- Creative production platform & cultural connector
- Artist platform & festival producer
- Brand collaboration platform & digital project ecosystem

**Long-term direction:** EVENT BRAND → EVENTS AGENCY → INTERNATIONAL HOLDING ECOSYSTEM

## Cultural Territory

Connecting:
- Brazilian Funk, Samba, Pagode, Afro-Brazilian music, Hip-Hop, Afrobeats, Amapiano
- Immigrant voices & peripheral culture
- Berlin underground culture
- Food, visual art, DJs, musicians, performers
- Cultural institutions, brands, communities, international creative partners

**Core Pillars:**
1. **REPRESENTATIVITY** — Visibility for underrepresented artists, communities, narratives
2. **CONNECTION** — Brazil ↔ Berlin, diaspora, artists, audiences, institutions, partners
3. **EXPERIENCE/COMMUNITY** — Belonging, cultural exchange, community energy

## Differentiation & Positioning

**Why Maloca is different:**

- **Cheaper than commercial alternatives** — Fair pricing, accessible entry, community-first economics. Not inflated "experience economy" prices.
- **Real peripheral culture** — Not curated for tourists. Authentic Brazilian underground, immigrant-driven, community-rooted.
- **Good vibes, real energy** — No pretension, no gatekeeping. Just music, people, connection.
- **Fun with substance** — Parties that mean something. Cultural exchange, not consumption.
- **Peripheral by design** — From the margins to the center. Voices that don't get mainstream platforms.
- **Community over commerce** — Artists paid fairly, audiences respected, culture preserved.

## Key Pages

- [Home](https://maloca.art/): Cultural agenda, upcoming events, latest promoter events, brand positioning
- [Events](https://maloca.art/events): All events platform — searchable list of Maloca & promoter events
- [Picks](https://maloca.art/picks): Editorial picks — Maloca's hand-picked parties for tonight, tomorrow and the weekend
- [Tickets](https://maloca.art/tickets): Instagram-style grid of all events with live ticket sales — buy directly on site
- [Parties](https://maloca.art/parties): Maloca's signature party events (Baile Cria, Carnamaloca, etc.)
- [Crowdfunding](https://maloca.art/crowdfunding): Community-powered lineups — the public votes on which artists play next; live rounds with countdown deadlines
- [Shop](https://maloca.art/shop): Official merchandise store — Stripe-powered checkout
- [Production](https://maloca.art/production): Event production services & cultural consulting
- [Workshops](https://maloca.art/workshops): Cultural workshops, educational programs
- [Gallery](https://maloca.art/gallery): Photo archive of events & cultural moments
- [Videos](https://maloca.art/videos): Video archive — aftermovies, documentaries, live sets
- [About](https://maloca.art/about): Maloca story, mission, team, cultural positioning
- [Team](https://maloca.art/team): The people behind Maloca
- [Dub Siren](https://maloca.art/dub-siren): Interactive sound tool / cultural artifact
- [Contact](https://maloca.art/contact): Contact & partnerships

## Event Ecosystem

Two event types on the platform:

1. **Maloca Events** — Produced by Maloca (signature parties, festivals, cultural programs)
2. **Promoter Events** — Created by external partners via Maloca's open platform

Each event includes: title, date, description, image, music genres, artists/DJs, venue, ticket links (internal or external: RA, Eventbrite, Fever, etc.)

## Platform & Ticketing (built in-house)

Maloca.art is not just a site — it is a full self-service events platform with its own ticketing infrastructure:

**Built-in ticketing**
- Direct Stripe checkout on every event page — no external ticket provider needed
- Tiered tickets (Early Bird, Regular, combo tickets with minimum quantities) with per-tier pricing, descriptions and live stock
- Transparent service fees and VAT breakdown shown at checkout
- QR-coded PDF tickets delivered instantly to buyers by email
- Door-staff QR scanner at [/scan](https://maloca.art/scan) — web-based, no app install, validates tickets at the door

**Digital guestlist**
- Per-event guestlist signup with live spots-remaining counter at /guestlist/:eventId
- Promoters choose Maloca's internal guestlist or an external form (e.g. Google Form)
- Event pages show a JOIN GUESTLIST call-to-action when the list is open

**Open promoter platform ([/pro](https://maloca.art/pro))**
- Self-serve event creation: poster, dates, location, description, ticket tiers, links — published on maloca.art
- Per-event console (/pro/events/:eventId) for tiers, guestlist, collaborator co-promoters and analytics
- Ticketing dashboard (/pro/ticketing): buyer lists, revenue summary (gross / fees / net), per-event filters, search and CSV exports
- Automated emails: buyers get their tickets, promoters get a sale notification for every order
- Media-rich event pages: poster lightbox with photo + YouTube video, Spotify & SoundCloud artist embeds

**Advertising & partnerships ([/pro/marketing](https://maloca.art/pro/marketing))**
- Brands can buy visibility: banner ads on maloca.art, story ads on Maloca's channels, and premium ads bundled with ticket links

**User accounts**
- Google sign-in; order history and a personal ticket wallet at /user

## Cultural Formats & Projects

- **Baile Cria** — Brazilian Funk underground party series
- **Carnamaloca** — Carnival cultural festival
- **Brazil Food Festival** — Culinary cultural event
- **Maloca Terapia Popular** — Community wellness initiative
- **Adubador** — Digital app for cultural connection
- **AfroHaus / Funk Kulture collaborations** — Cultural partnerships
- **Open-air / Street baile events** — Public space activations
- **International cultural collaborations** — Cross-border projects

## Brand Voice

Confident, culturally aware, contemporary, direct, energetic, human, underground, editorial, inclusive, international. Not corporate, not tourism-board, not stereotypical.

## Topical Authority & Search Coverage

Maloca Berlin builds topical authority around these core cultural verticals in Berlin:

**Brazilian Music Verticals:**
- **Samba Berlin** — Traditional & contemporary Samba, rodas de samba, Samba de raiz, Pagode
- **Pagode Berlin** — Pagode sessions, rodas, contemporary & classic Pagode, Chopp & Pagode culture
- **Funk Berlin** — Brazilian Funk (Baile Funk), Funk Carioca, Funk Mandelão, Funk Melody, Baile Cria series
- **Afrobeats Berlin** — Afrobeats parties, African diaspora sounds, cross-cultural Afro-Brazilian/African fusion
- **Afro Berlin** — Afro-Brazilian culture, Afro-diasporic rhythms, percussion, spiritual traditions, Terapia Popular

**Berlin Underground Verticals:**
- **Rave Berlin** — Underground rave culture, warehouse parties, after-hours, sound system culture
- **Techno Berlin** — Berlin techno heritage, experimental electronic, club culture intersections

**Cultural Verticals:**
- **Brazilian Culture Berlin** — Food, art, language, community, diaspora narratives
- **Brazilian Events Berlin** — Festivals, parties, workshops, cultural programs
- **Brazilian Food Berlin** — Brazil Food Festival, pop-ups, traditional cuisine, culinary culture
- **Brazilian Artists Berlin** — DJs, musicians, performers, visual artists from the diaspora
- **Immigrant Culture Berlin** — Peripheral voices, diaspora networks, cultural exchange
- **Berlin Underground Culture** — Alternative spaces, community creation, non-commercial culture

These verticals map to Maloca's event programming, cultural projects, editorial content, and community initiatives. Each vertical represents a topical cluster where Maloca produces events, hosts promoters, publishes media, and builds community.

## Technical

- React + TypeScript + Vite, Tailwind CSS, framer-motion, GSAP animations
- Own ticketing stack: Stripe Checkout + webhooks, QR PDF tickets, Brevo (marketing email) + Resend (transactional email)
- Supabase (Postgres, Auth, Storage with CDN image transforms)
- Deployed on Vercel
- Sitemap: https://maloca.art/sitemap.xml
- Robots: https://maloca.art/robots.txt
- llms.txt: https://maloca.art/llms.txt (this file)
- llms-full.txt: https://maloca.art/llms-full.txt (deep platform reference: schemas, ticketing flow, API surface)
- Google Search Console verified